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Sponsored by Public Relations Society of America - Kansas Chapter
8 a.m. to 4:30 p.m. - Friday, Sept. 17, 2010
American Red Cross Blood Services - 707 N. Main
We stand at time of great change in the field of public relations. WHAT we do in our jobs today remains the same – we try to influence influencers who can spread our message. But, HOW we do our jobs is rapidly changing with the growth of social media. Some of us have grown up with social media and some of us are just now digging in. One thing is certain, if we don’t embrace new tools and new ways to reach influencers, we will not have a public relations job in the future – period.
This event will feature dynamic speakers from the Digital Evolution Group in Kansas City discussing how to build your personal brand and sharing social media strategies they’ve used successfully with clients like Hallmark and Timberland. The workshop will also feature local experts discussing trends and participants will learn how to make video, a new job expectation for most PR pros.
Agenda
8 to 8:20 a.m. Registration and Networking
8:20 to 8:30 a.m. Welcome
Lynn Woolf – PRSA Kansas President
8:30 to 9:30 a.m. Building a Personal Brand- Ramsey Mohsen, Social Media Specialist, Digital Evolution Group @ramseym
9:30 to 9:45 a.m. Q & A with Mohsen
9:45 to 10 a.m. BREAK
10 to 11 a.m. Rules of the Road: Putting Together a Social Media Strategy That Fits Your Company and Customers - Neal Sharma, CEO and Principal, Digital Evolution Group
11 to 11:15 a.m. Q & A with Sharma
11:15 to 11:30 a.m. BREAK
11:30 to Noon LUNCH will be provided by Truffles Catering in Auditorium Section F
Noon to 12:45p.m. Inside the Golden Triangle: Trends in Social, Real-time and Location-based Media -David Kamerer, PhD, APR - Assistant Professor, School of Communication, Loyola University – Chicago
12:45 to 1 p.m. BREAK
1 to 2 p.m. Local Panel Discussion – What’s Working in Wichita and Beyond?
Speakers:
Cat Poland – Girl Scouts of Kansas Heartland
Naomi Shapiro – Blogger at http://superdumbsupervillian.blogspot.com
Mia Lee – Wichita Area Technical College
Jared Brickman – Greteman Group
Gordon Basham – Wichita Crime Commission
2 to 2:15 p.m. BREAK
2:15 to 3:15 p.m. How to Make Great Video by Jess Huxman, KPTS
3:15 to 4:15 p.m. Hands-on Video Production by Jess Huxman, KPTS
4:15 to 4:30 p.m. Evaluation and Goodbye by Lynn Woolf – PRSA President
PARKING
Please plan to park across the street at the Wichita Area Builders Association
730 N. Main Street
COST
$75 for PRSA Kansas members
$125 for guests
$40 for students
The number of participants is limited to 85
Learn more at www.prsakansas.com or contact Jennifer Keller at
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Join WAMA for the September meeting at Larkspur, Thursday, September 16th.
