Sponsors for this WAMA Seminar Series

          
PRESENT

SOCIAL ANXIETY: SOCIAL MEDIA MEETS CORPORATE POLICY

Leading Wichita marketing and human resource professionals discussed:

-corporate issues around social media use by the company and the employees
-the evolution of social media from forbidden to required
-how to engage your Information Technology staff to buy-into social media usage

Moderated by Lou Heldman, former CEO and publisher of The Wichita Eagle, is the Distinguished Senior Fellow in Media Management and Journalism at Wichita State University.  He teaches and conducts research at the Elliott School of Communications and the W. Frank Barton School of Business.

Walk away with not only the knowledge to create your own corporate social media policy, attendees will be entered in the drawing for the

"Step By Step Guide to a Successful Social Media Program" -  a $100 value from  . . . . .

Click here for the pdf download of the slide presentation





Session Speakers and Topics were

Linda Brantner, President and CEO, Delta Dental of Kansas
     "A CEO's View of the Potential Benefits and Costs of Employee Use of Social Media"

Trish Thelen, Partner, Foulston Siefkin Law Firm
     "Recognizing and Reducing the Dangers of Twitter, Facebook and Other Social Media in the Workplace"

Doug Oliver, Director, Cessna Corporate Communications
     "The Bumpy Flight to a Social Media Policy That's Working"

Jarrod Barlett, Boeing Wichita Communication
     "Social Media Policy in a Secure Environment"

Lou Heldman, Distinguished Senior Fellow, WSU
     "How to Create a Workable Social Media Policy for Your Organization"

FOR MORE INFORMATION FROM THE EVENT:

contact: Belinda Venters, VP of Communications
Wichita American Marketing Association
316-978-5624
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Social media seminar beneficial to marketers and HR

The Wichita American Marketing Association (WAMA) hosted a seminar titled Social Anxiety: Social Media Meets Corporate Policy on March 31 to nearly 90 local marketers and human resource professionals at Delta Dental of Kansas. The two-hour seminar, hosted by Delta Dental of Kansas and Webstratics, a service of Armstrong-Shank, was moderated by Lou Heldman, distinguished senior fellow in media management and journalism at Wichita State University. He also was one of the afternoon speakers.

Other speakers included Trish Thelen, partner, Foulston Siefkin Law Firm; Doug Oliver, director, Cessna Corporate Communications; and Jarrod Bartlett, Boeing Wichita Communications. Topics ranged from the dangers of Twitter and Facebook to the use of social media in a secure environment.

Door prizes and a social completed the event.

Vera Bothner, Bothner and Bradley, won a MarketingProfs.com “Step-by-step guide to creating a social media policy,” Julie Lowrance, Mid-Continent Instruments, and Susan Dyer, Kansas Credit Union Association, won Free State Social tote bags and Sid Washburn, Fidelity Bank, won the “Marketing Mix Decisions: New Perspectives and Practices” book.

For photos of the March 31 seminar or for more information about WAMA, how to join or a calendar of meetings and events, visit www.wichitaama.com.

Click here for the pdf download of the slide presentation.

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